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          Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas 和 inspiration. Download Now

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          Tips & Tricks for Building Your Experimentation Program

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          One company who has embraced the power of customer data is ‘The Wall Street Journal’. Realizing that they needed to accelerate their pace of innovation just to remain competitive, WSJ now has a team of people developing experiments across multiple platforms every day. When many newspapers froze in the face of digital challengers, they cracked the code

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          the revenue impact has been in the millions。如 Peter Gray, VP Product Optimization, says “experimentation is an exponentially more powerful way of making business decisions over anything in the history of mankind…this is the only way to make business decisions in the future.”


          To learn how other businesses have succeeded, 和 failed, at digital transformation, you download the 电子书.

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          Steven Schuler

          Optimizely DXE Report

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